As a Ringgold rental property owner, you realize that marketing is essential to attracting the right renters. And if you haven’t used virtual tours yet, you’re missing out! Allowing potential tenants to take virtual tours of your rental properties is an excellent way to show them what to expect before they visit.
We’ll talk about the benefits of virtual tours for rental property marketing and explain why all rental property owners should adopt them.
Virtual Tour Basics
A virtual tour provides a digitally rendered exploration of a rental property. Unlike photos, which are taken from the photographer’s viewpoint, virtual tours provide an in-depth look into every room.
Studies indicate that renters are interested in virtual tours of rental properties. According to Zumper, over 70% of renters would be willing to rent an apartment without an in-person visit if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours offer an immersive experience for potential tenants to view your rental properties. These tours let potential renters evaluate the space and see if it fits their needs without visiting in person.
Virtual tours are categorized into three main types: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour consists of a single panoramic image created from multiple photographs. These tours let potential tenants view an entire room in one image and click and drag to explore. 360 virtual tours are straightforward and cost-effective to create, making them great for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They give potential tenants the ability to walk through the property virtually, just like they were there. These tours are created by photographing a rental property extensively and piecing the images together with special software. This may sound complex, but many user-friendly tools and services can assist you. Because they require significant time and effort to create, three-dimensional virtual tours are usually used for high-end rental properties.
- Virtual Reality Tour. The latest and most immersive virtual tour type is the virtual reality (VR) tour. These tours allow potential tenants to don a VR headset and explore the property as if they were walking through it. Even though VR tours are still relatively rare, their popularity is growing as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours greatly reduce the hassle of traditional property tours. Potential tenants can browse your rental properties from home or during their work hours. This is particularly advantageous for out-of-state or international renters who struggle to arrange in-person tours.
- 24/Hour Availability. Virtual tours are accessible to potential tenants 24/7. This allows them to explore your rental properties at their convenience, without needing to consider your availability. It’s an effective tool that offers them flexible viewing options.
- Increased Engagement. Evidence shows that virtual tours increase engagement. Websites featuring virtual tours retain potential residents longer than those without.
- Improved SEO. Along with increasing engagement, virtual tours can improve your rental property’s SEO. Google appreciates fresh content, and adding a virtual tour to your property listing is a great way to add new material and boost your search ranking.
How to Optimize Your Virtual Tours.
- Quality Matters. Opt for high-quality images and videos, and stay away from low-resolution or blurry photos. To give potential tenants a clear view of your rental properties, use high-quality virtual tour content.
- Include a Call to Action. Feature a call to action (CTA) at the end of your virtual tour. A CTA is a prompt or button that encourages potential tenants to take the next step, like scheduling a showing or contacting you for more information. With a CTA, potential tenants are more inclined to rent from you.
Virtual tours provide potential tenants with a feel for your rental properties without requiring an in-person visit. Real Property Management Ascension can aid in marketing your Ringgold properties and improving your chances of finding reliable tenants. Contact us online or call 706-760-7912 today!
Originally Published on July 22, 2022
We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.
