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Rental Market Analysis 101: A Quick and Accurate Guide

Close up of investor holding a magnifying glass over a small, wooden model home, market analysis concept.You know how important it is to keep up with the times if you are a single-family rental property owner. One effective strategy for this is to undertake a rental market analysis on a regular basis. Whether you are looking into the rental potential of a property to purchase or are currently the proud owner of one, a rental market analysis will be invaluable.

An accurate rental rate for each property may be established with the help of a thorough market analysis, which will also give you an idea of how your competition is performing. Performing a reliable rental market analysis is explained in detail here.

Research the Neighborhood

The first step is to gather data. If you own a single-family rental property, you already know how important it is to adapt to the changing market conditions. For this purpose, it is useful to do a rental market analysis on a regular basis.

Whether you’re looking into the rental potential of a property you wish to buy or are currently the proud owner of one, a rental market analysis will be invaluable. Information collection comes first. Your rental rate will be impacted by all of this information because of how desirable an area is.

Identify Comparable Properties

Next, you will want to find several comparable properties close to your own. Look at things like square footage, number of bedrooms and bathrooms, and any special features or amenities each property offers. Also, pay close attention to the property’s condition since one that is kept up nicely will rent for more than one that is run down. This can be determined by doing a walk-through of each property or looking at pictures, if available.

Age, wear and tear, and overall condition affect rental rates. It’s important to find properties that are as similar to yours as you can to get the most accurate picture of the rental market in the area. Finally, research and get a current rental rate for each property. You can find this information by looking online, talking to the tenant, or calling the existing property manager or owner.

Calculate the Average Rent per Square Foot

To determine the value of your property in the current market, obtaining the necessary information is critical. Calculating the average rent per square foot is a vital step in this process and calls for more investigation.

The total square footage of all comparable properties must be added up, then divided by the total number of units, to produce the most precise results. An average price per square foot for the region can be determined using this formula. In terms of location, age, size, and amenities, it’s crucial to make sure that comparable properties share these features with your own property.

You can calculate the appropriate rent you can charge for your property by multiplying the average rent per square foot by the total square footage of the property. Bear in mind that the ultimate sum may change depending on the unique characteristics and location of your property.

Adjust Your Rate as Needed

On the other hand, depending on a number of different factors, you might also need to change your rental rate. You can demand a higher price, for instance, if your property is in better condition than the competition. Or, you might be able to get a higher rent if it’s in a more desirable location or has some unique features or services.

You should also think about the state of the economy and whether or not the rental rate you may charge right now will still be in line with the market in the near future. Set your rental rate using the data you’ve obtained and your own best judgment.

It’s important to conduct a market analysis on a regular basis, at least once a year, because the rental market is ever-changing. If you can maintain your property occupied and ahead of the competition, you’ll be in good shape.


To help you out, Real Property Management Ascension has a team of experts waiting in the wings. We are able to provide the most precise analysis of the rental market in Chickamauga and the surrounding areas since we have access to proprietary industry data and the experience to interpret it. If you’re interested in learning more or requesting a market analysis for your property, Contact us online or at 706-760-7912.

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